The ‘art’ of marketing – networking doesn’t have to be painful

Marketing for Artists – Networking

As I surf the internet, attend art galleries and events, and talk to my fellow artist friends, I am amazed at the vast array of uniquely talented people there are. Every day I find at least 1 thing that blows me away.  Artists are amazing at taking us into alternate realities, making us see the world in new ways, and digging at our heart; what they aren’t so great at a lot of the time is getting the word out about their talent.

Putting some thought and effort into offering your work as a valuable commodity can definitely pay off in many ways. I’ll be posting a series of ideas and suggestions on ways that you can get your work out there to be seen by art lovers and start making a profit from your work.

When you ask a business person the best way to boost sales, their first answer will always be networking. True, we aren’t all comfortable putting ourselves out there meeting strangers and talking about ourselves – but it doesn’t have to be a painful process and it can really pay off.

There are websites that many of you already belong to that provide a great introduction to networking: Redbubble, Etsy, and Zazzle to name a few. By making comments on other artists work, rather than simply uploading your own, is an excellent way to start expanding your network. Don’t just favorite something – introduce yourself and ask them about their experiences. I have found that most artists are happy to discuss their successes and failures when it come to finding ways to market their work.

Another great way to network is by joining a museum or an artists group. Always be sure to get a business card or contact information of the people you meet this way. Try to make note what type of art they create. You never know when you need to make a recommendation to a client, work on a collaboration, or need some expertise in a certain area.

Always ALWAYS be sure to ask those you come in contact with about their experience with selling their art. It’s a good idea to make a list of questions to keep with you to remember the most important ones you always wish to ask. What kind of questions to ask? I’ll give some suggestions for this in my next blog.

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